
Chỉ số KPI cho
Marketing
Stt English
VietNamese
1
Sales lead value ratio
Number of sales leads (per medium) that are considered
“good” divided by total leads.
Unit type: Percentage
Direction: Maximize
2
Response Rate
Number of contacts how responded affirmatively/ Number
of contacts effectively contacted
Unit type: Percentage
Direction: Maximize
3
Contact Rate
Number of contacts effectively contacted / Number of
contacts in the target list.
Unit type: Percentage
Direction: Maximize
4
Average response rates of campaigns
What percentage of the total campaign population
responded to the campaign.
Unit type: Percentage
Direction: Maximize
Stt English
VietNamese
1
Number of article placements in trade magazines
Number of article placements in trade magazines.
Direction: Maximize
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