Chỉ số KPI cho Brand
Number of negative media coverages
Number of negative media coverages.
This cannot be 100% controlled by the the marketing
person or department. There are external factors that
may affect this. How does this then become a KPI
is a way to measure the familiarity and
appeal of a brand, company, celebrity, cartoon
character or television show.
The higher the Q Score, the more well-known and
well thought of the item or person being scored is.
The Q Score is primarily used by the marketing,
advertising and public relations industries.
Measures brand stability, relation to market leaders,
profitability, geographical spread, and protection.
Unit type: Number
1. How can you measure brand strength?
A good approach to measure brand strength