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Advertising
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VietNamese
01
Effective cost per mille (eCPM)
Effective cost per mille (eCPM) tells the publisher
what they would have received if they sold the
advertising inventory on a cost per mille (CPM)
basis instead of a Cost Per Action, Cost Per Click,
etc. basis.
Unit type: Money
02
Cost per mille (CPM)
Rather than an absolute cost, Cost per mille (CPM)
estimates the cost per 1000 views of the ad.
Unit type: Money
03
Effective reach
is the percentage of targeted-
audience that is exposed to a particular ad during a
specific period, to effect the purchase of a product or
service.
Unit type: Percentage
Direction: Maximize
04
Target Rating Point
is a measure of the
purchased target rating points representing an
estimate of the component of the target audience
within the gross audience. Similar to GRP (short for
Gross Rating Point) it is measured as the sum of
ratings achieved by a specific media vehicle of the
target audience reached by an advertisement.
05
Gross rating point (GRP)
Advertising, in general, is measured by GRP or gross
rating point. Reach x Frequency = GRP.
Formula:
Reach x Frequency
Direction: Maximize
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